The Flip brand is more than just a logo. It’s like a living thing with its own personality, voice, and look and feel. These guidelines will fill you in on the colors we use, our photography style, typography, and more. When you’re designing or writing for Flip, sticking to these guidelines helps build a strong brand that looks and sounds the same no matter where it appears – from social content to business cards. (Remember those?!) These are the guardrails to bring this brand to life.

Now let’s get to it.